About Us

HR: Doubling Down on Strategy is the premier event for HR professionals committed to transforming the future of work through strategic innovation.

From August 5-8, 2025, at Margaritaville Lake Resort, this conference will bring together leading experts and HR practitioners to explore the critical role of strategy in shaping organizational success.

With dynamic sessions, interactive workshops, and insightful discussions, attendees will gain practical tools and inspiration to refine talent management, embrace data-driven decision-making, and drive cultural change.

Offering both in-person and virtual attendance options, this event equips HR leaders to elevate their strategies and make a lasting impact on their organizations.

We follow an activity plan which is designed to guide SHRM State Councils in planning and setting annual objectives for council activities and to recognize those who have achieved excellence in fulfilling their missions. State councils coordinate HR professional development efforts at the state level and serve as the conduit for communication among SHRM and chapters, at-large members, the area board and the national board.

Councils also facilitate services and programs for the collective interests of the state’s SHRM and local chapter membership, prospective SHRM members, and chapter leaders, as well as promote activities that benefit the human resource profession.